Turn Product Expertise Into Pipeline Your CAC Can't Buy
SaaS teams like Chargebee and Captions use us to turn the expertise already inside the company — founders, product leaders, customers — into shows that compound while paid CAC keeps climbing. Organic-first, built for B2B buying committees.
The Problem
The Problem With SaaS Content
- ✓ Paid CAC rises every quarter, and the channel you're renting never compounds — the day you stop spending is the day the pipeline stops
- ✓ Your blog publishes SEO posts nobody remembers, while your founder's best thinking stays trapped in sales calls and all-hands decks
- ✓ Buying committees research for months before talking to sales — and right now they're spending those months with your competitors' content
- ✓ The content team wants to do a podcast, but editing, clips, and publishing would eat the same people who are already behind on everything else
Cost of Inaction
In SaaS, category authority compounds or it doesn't exist. Every quarter without a show is another quarter your buyers spend their research hours with whoever does publish — and another quarter of paying rising ad prices for attention a content library would have earned outright.
The Opportunity
What's One More Closed Deal Worth?
B2B SaaS contracts typically run $25K to $250K+ in annual contract value, and expansion revenue multiplies whatever lands. A prospect who has spent hours with your team's thinking arrives at the demo already sold on how you see the problem — which is the hard part. The demo just confirms the product does what your content promised.
Annual Contract Value
$25K–$250K+
Sales Cycle
3–9 mo
Captions' first episode pulled 10,000+ views with zero paid promotion. Organic distribution isn't slow when the content is engineered for discovery from day one.
Our Approach
How We're Different
GTM-Aligned Episodes
We map episodes to your ICP's actual buying questions — the objections sales hears, the comparisons buyers run, the problems your category solves — so the show works your funnel instead of orbiting it. Every episode ships with SEO clips targeting the exact queries your buyers type.
An Hour of Exec Time, a Month of Content
Founders and product leaders don't have production time. Our process needs the recording and under an hour per episode from your side — we handle strategy, editing, thumbnails, show notes, clips, and distribution. Your team shows up and talks; we build everything else.
Organic-First, Amplify Outliers
We don't buy baseline reach. SEO, content engineering, and platform-native clips build the audience; when an episode proves itself an outlier, small precision-targeted promotion pours fuel on what's already working. That's how the economics stay better than paid.
Investment
Choose Your Growth Path
Monthly packages designed to turn your podcast into a revenue-generating content engine. Every tier includes our CCN Framework™, dedicated editors, and organic growth focus.
Growth
"Build Your Authority Engine"
Start attracting leads who already trust you before the first sales call.
What's included
- 1 full episode/month (audio + video)
- Same dedicated editor every week
- 4 SEO clips + A/B tested thumbnails
- 5 vertical clips for social
- YouTube optimization strategy
- Monthly performance review
Authority
"Shorten Your Sales Cycle"
When prospects binge your content, they show up ready to buy. Not ready to be convinced.
Everything in Growth, plus
- 2 full episodes/month
- Guest research briefs for major interviews
- 10 SEO + 10 vertical clips with motion graphics
- Bi-weekly strategy calls
Dominance
"Own Your Market"
When your podcast ranks for every question buyers ask, competitors become irrelevant.
Everything in Authority, plus
- 4 full episodes/month
- 20 SEO + 20 vertical clips
- Weekly strategy sessions
- Dedicated account manager
Enterprise
Starts at 2 shows
"Built for Scale"
For organizations running two or more shows. Scope is priced on show count, episode volume, and team needs — talk to us and we'll map it.
Custom solutions including
- Multiple podcasts (2-10+ shows)
- 190+ episodes/year capability
- Dedicated production team
- White-glove account management
- Volume discounts available
TRUSTED BY: ASCO (190+ eps/year), Warner Brothers, Google
No contracts. Flat pricing. Cancel anytime. Quarterly billing saves 10%.
Client Result
10,000+ Views on Episode One
Zero paid promotion.
Captions — the AI video company — launched with strategic podcast content engineered for organic discovery, and the very first episode cleared 10,000 views without a dollar of ad spend. Chargebee's Champions of Change and P3 Adaptive's Raw Data (241 episodes) run on the same production system.
Real results. Real clients. No vanity metrics.
Get Started
Ready to Build the Channel You Own?
Book a 30-minute strategy call. We'll map your ICP's buying questions to an episode plan and show you exactly what ships every month.
No obligation • We research your space first