Your Best Sales Rep Is a Free Sample of Your Teaching
Coaching and training companies sell transformation — which is impossible to explain and easy to demonstrate. Ninja Selling's 4-million-download engine and Consulting Success's 490+ episode institution both run on our production, converting listeners into program buyers by teaching first.
The Problem
The Problem With Selling Training
- ✓ Your product is expertise, but prospects can't evaluate it until after they've paid — so every sale fights the same skepticism
- ✓ Testimonials and outcome claims sound like everyone else's; the market is saturated with coaches making identical promises
- ✓ Your best marketing is watching you actually teach, but webinars reach dozens while your method could reach thousands
- ✓ Someone on the team records content, but editing and publishing eat the hours you'd rather spend coaching — so the show stalls exactly when it starts working
Cost of Inaction
In the expertise business, the coach who publishes becomes the default choice — students arrive already converted by hours of free teaching. Every month your method stays inside paid programs, a louder competitor with a weaker curriculum is winning students who would have chosen you if they could have heard you first.
The Opportunity
What's One More Cohort Worth?
A corporate training contract or coaching cohort commonly runs $10,000 to $250,000+, and individual programs stack on top. A show flips the funnel: instead of convincing strangers your method works, you let them experience it — and the ones who show up to buy have already been students for months.
Program Value
$10K–$250K+
Decision Cycle
1–6 mo
Ninja Selling's podcast reached 4 million downloads publishing up to twice a week — a content engine that powers their entire real estate training ecosystem.
Our Approach
How We're Different
Teach-First Episode Design
We structure episodes so every one delivers a real piece of your method — enough that listeners get results, which is exactly what makes them want the full program. The free sample sells the meal.
Cadence That Doesn't Collapse
Consulting Success has published weekly for 490+ episodes; Ninja Selling ships up to two a week. That's the dedicated-editor model doing its job: you record, we build everything else, and production is never why the show misses a week.
Clips That Recruit Students
Every episode ships with vertical clips and SEO clips cut around your most teachable moments — the 60-second lesson that stops the scroll is how new students discover the method, and the full episode is where they commit to it.
Investment
Choose Your Growth Path
Monthly packages designed to turn your podcast into a revenue-generating content engine. Every tier includes our CCN Framework™, dedicated editors, and organic growth focus.
Growth
"Build Your Authority Engine"
Start attracting leads who already trust you before the first sales call.
What's included
- 1 full episode/month (audio + video)
- Same dedicated editor every week
- 4 SEO clips + A/B tested thumbnails
- 5 vertical clips for social
- YouTube optimization strategy
- Monthly performance review
Authority
"Shorten Your Sales Cycle"
When prospects binge your content, they show up ready to buy. Not ready to be convinced.
Everything in Growth, plus
- 2 full episodes/month
- Guest research briefs for major interviews
- 10 SEO + 10 vertical clips with motion graphics
- Bi-weekly strategy calls
Dominance
"Own Your Market"
When your podcast ranks for every question buyers ask, competitors become irrelevant.
Everything in Authority, plus
- 4 full episodes/month
- 20 SEO + 20 vertical clips
- Weekly strategy sessions
- Dedicated account manager
Enterprise
Starts at 2 shows
"Built for Scale"
For organizations running two or more shows. Scope is priced on show count, episode volume, and team needs — talk to us and we'll map it.
Custom solutions including
- Multiple podcasts (2-10+ shows)
- 190+ episodes/year capability
- Dedicated production team
- White-glove account management
- Volume discounts available
TRUSTED BY: ASCO (190+ eps/year), Warner Brothers, Google
No contracts. Flat pricing. Cancel anytime. Quarterly billing saves 10%.
Client Results
Training Engines That Compound
Real results. Real clients. No vanity metrics.
Get Started
Ready to Let Prospects Try Before They Buy?
Book a 30-minute strategy call. We'll map your curriculum to an episode plan that teaches enough to convert — and keeps your recording time under an hour a week.
No obligation • We research your space first